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Software Sales Executive

Dubai, United Arab Emirates

We are looking for a motivated and commercially driven Software Sales Executive to promote and sell business software solutions, including Odoo ERP, Creatio CRM and workflow automation, and other enterprise software solutions.

The successful candidate will be responsible for identifying business opportunities, generating leads, understanding client requirements, presenting software solutions, managing the sales pipeline, and converting prospects into customers.

This is a hands-on sales position suitable for a professional with previous experience in software sales, B2B sales, or technology solutions sales. The role does not involve managing a sales team. 

B2B Software Sales
Communication & Presentation
Lead Generation & Prospecting
Negotiation & Closing
Business Process Understanding

Responsibilities

  • Sales and Business Development
    • Identify and develop new business opportunities across relevant industries.
    • Proactively approach potential customers through cold calling, email outreach, networking, LinkedIn, and other channels.
    • Generate qualified leads and schedule meetings with prospective clients.
    • Promote and sell Odoo ERP, Creatio CRM, business process automation solutions, and other software products offered by the company.
    • Understand customer business challenges and identify relevant software solutions.
    • Develop and maintain relationships with prospects, customers, and business partners.
  • Client Meetings and Solution Presentations
    • Conduct introductory meetings to understand clients' business needs, operational challenges, and digital transformation objectives.
    • Present software solutions and explain their business value, benefits, and potential return on investment.
    • Coordinate with functional consultants and technical teams to organize product demonstrations and prepare solution proposals.
    • Explain software capabilities and standard features accurately without making unsupported commitments regarding functionality or delivery.
  • Sales Pipeline and Opportunity Management
    • Manage the sales cycle from initial prospecting through qualification, proposal, negotiation, and closing.
    • Maintain accurate leads, opportunities, activities, and follow-ups in the company's CRM system.
    • Prepare commercial quotations, proposals, and presentations in coordination with the relevant internal teams.
    • Follow up consistently with prospects to move opportunities through the sales pipeline.
    • Maintain an updated sales forecast and report pipeline progress, deal risks, and expected closing dates.
    • Negotiate commercial terms within the company's approved pricing and discount policies.
  • Coordination with Internal Teams
    • Work closely with functional consultants, solution architects, and technical teams to assess customer requirements.
    • Coordinate product demonstrations, discovery sessions, and preliminary solution assessments.
    • Ensure a smooth handover of signed opportunities to the implementation and delivery teams.
    • Maintain clear communication between customers and internal stakeholders throughout the sales process.
  • Account Management and Market Development
    • Maintain relationships with existing customers and identify opportunities for additional licenses, modules, services, and complementary solutions.
    • Monitor market developments, competitors, customer needs, and emerging software opportunities.
    • Participate in industry events, networking activities, and marketing campaigns.
    • Contribute to improving sales presentations, outreach strategies, and sales processes.

Must Have

  • Education
    • Bachelor's degree in Business Administration, Marketing, Information Technology, Computer Science, or a related field.
  • Experience
    • Approximately 2–5 years of relevant experience in B2B sales, software sales, SaaS sales, ERP/CRM sales, or technology solutions sales.
  • Sales Skills
    • Strong prospecting, lead qualification, presentation, negotiation, and closing skills.
    • Ability to understand business processes and translate customer needs into relevant software solutions.
    • Good communication and relationship-building skills.
  • Organization and Tools
    • Ability to manage multiple opportunities and maintain an organized sales pipeline.
    • Comfortable working with CRM systems, presentations, proposals, and sales reporting tools.
  • Mindset
    • Self-motivated, target-oriented, and comfortable with proactive outreach and business development.

Nice to Have

  • Industry Experience
    • Experience selling ERP, CRM, workflow automation, or other business software solutions is strongly preferred.
  • Platform Familiarity
    • Familiarity with Odoo, Creatio, Microsoft Dynamics, Salesforce, or similar business applications is an advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated based on measurable sales and business development outcomes, including:

  • Number of qualified leads generated.
  • Number of prospect meetings and product demonstrations arranged.
  • Value and quality of the sales pipeline.
  • Number of proposals submitted and opportunities progressed.
  • Conversion rate from qualified opportunities to closed deals.
  • Revenue generated from software licenses, subscriptions, and related services.
  • Achievement of monthly, quarterly, and annual sales targets.
  • Accuracy of CRM records, pipeline forecasts, and follow-up activities.

Specific targets will be defined according to the company's sales strategy, assigned territory, available leads, and sales cycle.

Competencies and Personal Attributes


Commercial Awareness

Commercial awareness and a strong customer-oriented mindset.


Communication

Clear verbal and written communication.


Consultative Selling

Consultative selling and active listening.


Persistence

Persistence and confidence in prospecting and following up.


Organization

Strong organizational and time-management skills.


Collaboration

Ability to work independently while collaborating with technical and functional teams.


Continuous Learning

Willingness to learn new software products and understand their business applications.


Results Driven

Professionalism, accountability, and a results-driven attitude.

Application

Interested candidates should submit their CV, highlighting relevant experience in software, technology, or B2B sales, along with examples of sales achievements where available.

DISCOVER THE PERKS OF WORKING WITH PLENNIX

Work-Life
Balance

5 Days of Work, 2 Days to Recharge.

Flexible
Workplace

Your Space,
Your Way.

United
Growth

Collaboration at its Best.

Party
Time

We celebrate your birthday!

Team
Bonding

Off-the-Clock Recreation.